My electrician buddy Mike used to get most of his work from Angie’s List and those lead generation companies. You know the ones – they charge you $50 every time someone clicks on your listing, and half the leads are garbage anyway. He was spending $1,200 a month and barely breaking even. Then COVID hit….
Look, I’m gonna be straight with you. I’ve wasted more money on SEO tools than I care to admit. Three years ago, I was that guy with subscriptions to like eight different platforms, spending nearly $800 a month, and still couldn’t tell you why my client’s plumbing website wasn’t ranking for “leak repair Denver.” Meanwhile,…
The $50,000 SEO Lesson I Learned the Hard Way Two years ago, I watched a promising startup burn through their entire marketing budget on SEO – and get absolutely nothing to show for it. David had raised $300k for his fintech startup in Austin. Excited about growth, he hired an expensive SEO agency that promised…
The Day I Realized Most Businesses Are Doing SEO Completely Wrong Last Tuesday, I got a call that made my stomach drop. Maria runs a small accounting firm in Tampa. She’d been paying an SEO company $4,000 a month for eight months. Their big strategy? Getting her to rank for “accounting services” – nationally. You…
Why Real Estate SEO Actually Matters Let me hit you with some numbers that’ll make you pay attention. Real estate gets the highest return on SEO investment at 1,389%. Not a typo – thirteen hundred percent. Compare that to the 200% return most businesses get from paid ads. Every single person who bought a house…
Google Got Scary Smart, Really Fast Here’s what changed everything: Google doesn’t read your content like a human anymore. It understands it like one. Their AI looks at a search query like “my basement smells musty” and connects it to articles about moisture control, ventilation, and mold prevention – even if those articles never mention…
Why I Eventually Gave Up on DIY (Spoiler: It Was Painful) My first attempt was a disaster. I thought, “How hard can it be?” Turns out, very hard. I spent two months running between government offices, getting different answers from different people. One officer told me I needed Document A, another said Document B was…
The Manchester Housing Challenge Manchester’s got everything from modern city centre apartments to century-old Victorian houses in places like Didsbury and Chorlton. Each type of property comes with its own headaches that not every contractor knows how to handle. Those beautiful old terraces? They’ve got quirks. Weird room layouts, solid walls that laugh at modern…
The Day I Realized Glasgow Restaurants Live or Die by Google So picture this: I’m sitting in Singl-end in Merchant City, scrolling through my phone looking for somewhere new to eat tonight. Within 30 seconds, I’d found three restaurants, checked their reviews, looked at their menus, and made a reservation – all without leaving Google….
My £8,000 SEO Lesson (The Hard Way) So there I was in 2021, running a small marketing consultancy in Manchester, watching my competitors crush me in Google rankings. My website was buried on page 3 for keywords I desperately needed to rank for. Enter “Manchester SEO Solutions” – not their real name, but they promised…
